U.S. Fast Food Brands Enter the India Market

Photo Credit: Manan Vatsyayana/Agence France-Presse — Getty Images

Photo Credit: Manan Vatsyayana/Agence France-Presse — Getty Images

As consumers in India steadily gain more spending power, despite the country’s dismal economy, more business is able to emerge in the market. And although India has been somewhat resistant to foreign business, Indian consumers are now apparently lovin’ it, as McDonald’s, along with other American fast food outlets, find their way into the country. It makes sense though: as young consumers develop a more habitual taste of “what’s hot” on the American front through social media platforms, curiosity strikes. Read More