Google Patents New Ad Technology to Literally "Drive" LBAs

Photo Credit: Google

Photo Credit: Google

Removing barriers from location-based data is becoming more popular. Apple’s iBeacon and DigitalCoCo’s VenueBeacon are prime examples of this, measuring actionable data from a restaurant consumer without them having to directly drive that location-based action themselves (i.e. a direct check-in). Of course, Google is taking things a step further to stay on top of the game. The tech giant has just patented a way of targeting restaurant consumers with online ads through location-based marketing. Basically, marketers will be paying close attention, all through big data and smartphone GPS tracking, to consumers’ habits and preferences. But that’s just the tip of the iceberg: Through these ads, from restaurants and other businesses, consumers will receive free or discounted taxi rides to the restaurant or other business being advertised. Read More