We’ve told you about the importance of shifting your brand into a lifestyle one, and we’ve reported on the rise of native advertising, as well as WebTV (of course). But what happens when you meld these marketing opportunities together? Answer: Chipotle’s new comedic Hulu series ‘“Farmed and Dangerous,” a four-part show that debuts to the public on February 17th.
The show, which you can preview here, is, as AdAge puts it, “a no-holds-barred look at the dark and twisted world of industrial agriculture, which goes to any length necessary to keep costs down and keep moving product.” But don’t get the concept confused with Chipotle’s successful branded Scarecrow video or app – the “Farmed and Dangerous” series is not animated, and just like any other show, has other plot lines taking place, as well. In our opinion, this is a genius move for Chipotle, as the brand will not exactly be featured in the film, but will make viewers aware of the movement that Chipotle is trying to drive with its “Food with Integrity” mantra. If more consumers emotionally connect with the message, Chipotle will be top-of-mind, potentially driving sales to some degree. Read More