Marissa Mayer, President and CEO of Yahoo!, was Tuesday's keynote speaker at CES in Las Vegas. If you haven't gotten a chance to watch the full presentation, it's definitely worth a watch. Mayer used her time in front of the ~1,700 attendees wisely, discussing Yahoo's new features and products. At the core of it all, Yahoo is focusing on becoming more of a media company. And one of the additions comes in the form of more niche content. This includes an all new (and well-designed) Yahoo! Food digital magazine. The company's shift into the foodie market certainly comes as no surprise, as it's a topic we all know and love.
Another significant addition that we at Foodable are excited about is Yahoo's purchase of Aviate, a start-up focused around a predictive computing platform. There's no denying that we are always on our smartphones – Aviate uses context like location to predict which apps a person may find useful at that time. As you get into your car, for example, your Maps app will appear, cutting down the time to have to search for it on your display. Imagine if your phone could determine your dining habits and suggest preferred dishes or Yelp reviews when walking into a restaurant? This type of context is what Foodable Founder Paul Barron predicted in our 2014 Branding & Social Culture Predictions. Read More