Yum! Brands, the parent company of some the most popular quick-serve restaurants in the segment, including KFC, Taco Bell, and Pizza Hut, has opened Banh Shop in Dallas and soon a second location at the Dallas/ Fort Worth airport. The fast casual restaurant serves Banh mi, a traditional Vietnamese sandwich.
The brand sees this type of street food as a big trend. They are hoping to take advantage of that and the fast casual trend with this new restaurant concept in the heavily foodie populated city. Read More