The burger boom has caused the restaurant industry to be crowded with better burger joints. In order to compete with the many other burger restaurants, these restaurants are getting rather creative with their burger recipes.
Fat Burger now has the "skinny" burger and this burger has no bun or any mayo. You would think that the consumer going to a place called "fat" burger would not care about getting a healthier burger option. However, the skinny burgers account of 10% of the company's sales.
How do you feel about burgers without buns? Is it really a burger then? How long do you think until consumers get sick of these burger joints? Read More