Coffee Moguls Plan to Offer Dinner-type Food in 2015

Starbuck's Truffle Macaroni and Cheese on the new evening menu available in select markets | Starbucks 

Starbuck's Truffle Macaroni and Cheese on the new evening menu available in select markets | Starbucks 

Major brands like Dunkin Donuts and Starbucks are planning to broaden their menu options with more dinner staples in 2015. 40% of Dunkin's sales come after 11 a.m. and most stores are opened until at least 10 pm, if not 24 hours. So the brand will be providing more dinner options to appeal to the consumer's dinner appetite. They have started with introducing their steak sandwich this fall. 

Starbucks has already started to offer 10 small plates as part of their evening menu in select markets including in the Chicago, Seattle, Portland, LA, and Atlanta area. Their Bistro Boxes have been well received by lunch time customers, so the brand wants to expand their offerings to dinner. Do these food options belong at these cafe focused restaurants? Read More