Millennials are the Biggest Influencers of Beverage Trends

According to Technomic's 2014 BeerTab Report, the millennial generation spends the most on beer, especially craft beer. Imported beer, flavored malt beverages and cider are also recent millennial favorites. 

  • Males from the age of 21-34 spend $22-23 on beer per occasion, while females in the same age group spend roughly $17-18 (according to Technomic)
  • In 2013, 24% of high-frequency wine drinkers were millennials and 55% of those millennials drink high-end wines (according to the Wine Market Council)
  • 28% of millennials drink wine on a daily basis (according to the Wine Market Council)

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