According to Technomic's 2014 BeerTab Report, the millennial generation spends the most on beer, especially craft beer. Imported beer, flavored malt beverages and cider are also recent millennial favorites.
- Males from the age of 21-34 spend $22-23 on beer per occasion, while females in the same age group spend roughly $17-18 (according to Technomic)
- In 2013, 24% of high-frequency wine drinkers were millennials and 55% of those millennials drink high-end wines (according to the Wine Market Council)
- 28% of millennials drink wine on a daily basis (according to the Wine Market Council)