How are Consumers Reacting to Menus with Calorie Counts?

Chain restaurants across the nation are cutting calories on their menus. This is in preparation for the Obamacare rule, whereas chains of 20 or more locations have to display calories of food items on their menu. Several states across the nation, including California and New York City have already implemented a law like this, but it has not been strictly enforced. The Obamacare rule will be enforced by the FDA by the end of 2014.

So how have consumers responded to these calorie counts? Has this contributed to the healthier trend? Food labeling at restaurants have had mixed results. However, about one in five take the labels into account. And where are the calorie counts coming from? smaller portions? or are healthier menu items really making the difference? 

This has lead to the consumer eating less calories, without even knowing it. According to a Johns Hopkins study, there has been a 12 % cut on average of calories on menus and a 20 % decrease on calories on kid's menus. Even though the rule focuses on chain restaurants– this is going to make the consumer expect to see calorie counts everywhere. With that in mind, it is a good idea for independents and smaller chains to perhaps implement these menu changes, if they have not already. Read More