Social media has given consumers multiple outlets to voice their opinions. But being able to make sense of these opinions via social data is still somewhat an uncharted territory for brands. But, don't worry we've got you covered.
Foodable's 2015 Most Loved Brand report outlines the Top 100 restaurant brands by consumer sentiment on food, service and overall brand experience. How did we determine these brands? They were pulled from our extensive Restaurant Social Media Index, where we have dissected and analyzed the Top 100. Our analysis has mined social metrics for roughly 10,800 restaurant entitles and 121 million social restaurant consumers. This is important since these consumers contribute to over 2 billion location-based actions which represent over 13 billion in industry revenue.
The Top 10 is made up of national brands from the quick-serve, fast casual, and casual dining segments. Five quick-serve concepts — including the No. 1 brand — make the top 10 and not one them is McDonald’s. What was also specifically interesting about this list are some of the brands are not widely known- see some of the up-and-coming restaurants that made the list here.
Download the report to learn what brands made the top 10 Most Loved, the top geographic centers of social consumers in love with restaurants, the demographics of consumers that make dent in your business, the super Influencers and their impact on the restaurant business, and the total top 100 ranking.