Humans are creatures of habit – this we know to be true based on firsthand experiences. This psychological observation seems to be the case, too, with members of food desert communities, or poor areas of the country where fast food is way more prevalent than fresh food. Those that strive for change in these communities, like Alex Ortega – a public health researcher at UCLA – and his team, are finding that, despite the addition of more nutritional offerings in local food hubs, consumers in food deserts are sticking to what they know.
This consumer behavior raises quite a few questions, like what needs to be implemented as a catalyst for change? Is it education? Perhaps a need for further saturation within the area? While most of us with an ear to the food world agree that most consumers want more local, simple and nutritional offerings, it’s always important to look on the other side of trends and ask questions. This is just a mere glimpse into the realization that “it takes more than a produce aisle to refresh a food desert.” Read More