Valentine’s Day is synonymous with chocolates, hearts and, of course, dinner reservations. Not only does this make February 14th a huge target for restaurant operators to bank in on specials and to highlight new offerings, but it also puts a lot of pressure on operations and the restaurant as a whole. In 2013, the National Restaurant Association dubbed Valentine’s Day the second most popular occasion to dining out, second to only Mother’s Day.
So, how does one stand out amongst a sea of other restaurants, all boasting similar V-Day specials? Read More