BrightFarms Aims to Change America's Produce Supply Chain with Supermarket Rooftop Greenhouses

Foodable WebTV Network

Foodable WebTV Network

Grocery stores can be tricky when it comes to food transparency. In a world dabbled with Farmer’s Markets and outlets like Whole Foods, it’s easy for mass chains to get a bad rep in comparison. Even in the produce aisle, it's easy to wonder Where does a specific product come from? With consumers being more aware of what goes into their bodies, it’s an important issue to discuss. It’s also giving startups like BrightFarms a mission and a voice. BrightFarms, Inc., which “finances, builds and operates hydroponic greenhouses on or near the rooftops of grocery stores,” recently raised $4.9 million, bringing its totally funding to more than $9 million. Read More