Jamba Juice Reshifts to Keep Up with Independent Juicing Concepts

Photo Credit: David Paul Morris//Bloomberg//Getty

Photo Credit: David Paul Morris//Bloomberg//Getty

The art of juicing has been around for quite some time, but now new business concepts are banking on it, adding more flavor in terms of interesting ingredient combinations and health benefits. Some are even using different methods than your average blended concoction, like the cold-pressed system. And Jamba Juice has noticed.

The smoothie company, which has been around for years, is now stepping up their game with a push for whole-food blending and juicing – and customizable, at that. Guests will be able to choose from an array of high-quality ingredients like ginger, kale and chia seeds. But don’t call it a comeback: Jamba started out heavy on juicing in the ’90s when it started out with the name ‘Juice Club.’ Read More