Starbucks CEO Confirms Plans for Mobile App Ordering

Photo Credit: Starbucks

Photo Credit: Starbucks

There’s nothing better on an early morning than getting a proper coffee fix. If Starbucks is your preferred caffeine dealer, those dreadfully long lines before work are enough to skip out. But fear no more, friends: Starbucks CEO Howard Schultz has recently confirmed that the coffee giant will start rolling out mobile pre-ordering through its existing app. The great thing about this element is simple adoption, as more than 10 million Starbucks customers are already using the app to pay for their in-store orders. There are, however, a few complications that could arise from this shift, including a decline in impulse purchasing. Read More