Chili's Stands Up to Fast Casual, Takes on Five New Initiatives to Remain Relevant

Chili's New Fresh Mex Bowls | Photo Credit: Facebook

Chili's New Fresh Mex Bowls | Photo Credit: Facebook

Chili’s isn’t going to let fast casual steal its spotlight if it has anything to say about it. In the words of several media sources, the chain is trying to 'out-fast fast casual.' As you may recall, Chili's has already taken to tableside tablets in order to remain relevant, but a recent announcement proves that Chili’s isn’t stopping there. The brand plans to adopt fast casual inspired elements — the factors that consumers gravitate to — with the advantage of a large chain budget. For starters, U.S. locations will be getting an interior makeover, which will include new lighting, wood tables, a bolder color scheme, and flatscreen TVs. Changes also include a new menu, which has already gone into effect, to reflect the New Age consumer. Read More