Do you have a smartphone? Chances are you do. It’s also likely that you sleep within at least a few feet of your mobile device, rely on it to divert awkward run-ins, and use it for most — if not all — of your searching and social tasks. Need to quickly find a nearby restaurant? Google, Google Maps and/or Siri have you covered. The point is, we are a mobile society. According to one source, and listen up, restaurateurs and marketers: In 2014, mobile users will begin to surpass the number of traditional PC users. At this point, being present on mobile isn’t enough to stand out from the crowd: you’ve got to engage with your consumers, offer rewards for loyalty, and keep your brand top-of-mind.
So, where do you start? Read More