Survey Says: Customization is Extremely Important to U.K. Millennials (and Other Things)

Foodable WebTV Network

Foodable WebTV Network

Part of the fast casual appeal is personalization — this ranges from in-store technology to menu customization. Far from a one-size-fits-all industry, restaurant menus are becoming more flexible, which has led to an upsurge in Build-Your-Own concepts. Recent Technomic data shows that our friends across the pond are also catching on to this framework, ensuring tighter menus and more variety within. The research shows great insight, especially for those doing business in the U.K. market. For example, of those surveyed, almost half of U.K. college students prefer to add their own sauce, seasoning and flavoring to their dishes. Read More