Earlier this year, McDonald’s announced that the restaurant chain would begin using verified sustainable beef in 2016, but didn’t give us too much detail. “Verified sustainable beef?” What does that even mean? Well, as it turns out, McDonald’s is asking themselves the same question.
As part of a new environmental initiative, a group called Global Roundtable for Sustainable Beef, which McDonald’s is a part of, members will work toward raising cattle in major countries known for beef production, using a trial-and-error process to figure out whether the pilot operations are, in fact, having an impact — both socially and environmentally. What does this mean for consumers? Chances are you won’t actually be getting “verified sustainable beef” in 2016. Read More