There’s no doubt that the Hispanic market is thriving. In fact, Hispanics represent the largest ethnic group in the U.S., making up 17 percent of the population, according to The NPD Group. And it’s been proven that Hispanics are heavily influencing the limited service industry, including sales and, therefore, decisions made by marketers and restaurateurs. In other words, Hispanics hold a lot of buying power, so listen up!
First thing’s first: ingredients, flavor profiles, and family-sized meal options. Read More