Walmart Aims to Bring Affordable Organic Food to the Masses

Photo Credit: John J Kim//Chicago Tribune

Photo Credit: John J Kim//Chicago Tribune

As the demand for more healthful and organic food increases, many factors come into play — food cost, for one, is a growing concern. Organic products are, of course, more expensive than conventional groceries — so how do we meet the demand of the low- and middle-income markets?

Walmart has made this its most recent mission, and is succeeding. The retail giant has teamed up with Wild Oats to offer organic packaged food set at a price point similar to that of conventional foods. The brand’s selection will reportedly cost 25% less than other organic brands in the store. 

Looking at the bigger picture, this could be a big move for other retailers and supermarkets. Read More