While dining out is obviously centered around food, it takes — in most cases — more than that to keep guests coming back to a restaurant. Excellent service undoubtedly breeds loyalty, as do things like convenience. For Eleven Madison Park in New York City, unparalleled service and convenience for diners go hand-in-hand. And it begins as soon as a reservation is made, before guests even walk through the door.
Thanks to technology, it doesn’t take as much time as it used to to build relationships with diners — that is, if you maximize your resources. Eleven Madison Park’s maître d’s, for example, Google all incoming diners to analyze things like profession (are they a chef? are they in the industry?), interests (to position a perfect pairing based on common interest with a server or somm working that same night), and special events, like upcoming anniversaries and birthdays. And that’s only the beginning. Read More