Quick-service is getting even quicker — and more convenient. Major brands in the fast food segment, including McDonald’s, Burger King, and Wendy’s, are flirting with the idea of mobile payments. In fact, going even further, Burger King and Wendy’s both claim to be ready to rollout the feature, and will do so throughout the year, while McDonald’s is still testing the addition in smaller markets.
Customer behavior habits beg for convenience, which has made mobile technology so appealing for restaurateurs to adopt — especially in the fast food sector. But how far are brands willing to go? Burger King has admitted to being open to mobile pre-ordering if the mobile payments feature is successful. And, if this is the framework other QSR brands will follow to stay ahead of the curve, what will this mean for the future fast food model? Read More