How the Positioning of Restaurant Menu Items Sways Ordering Decisions

Foodable WebTV Network

Foodable WebTV Network

Each element involved in building a restaurant is quite meticulous, and where items are placed on a menu is no exception. In fact, there’s a whole science behind it that restaurant operators oftentimes apply, as to sway customers’ choices to spend more and to order unhealthy menu items as opposed to lighter fare.

If you’re trying to save money, it’s best to avoid the upper-right hand corner of a menu. This tends to be the space customers automatically gravitate to while reading, says William Poundstone, author of “Priceless: The Myth of Fair Value (and How to Take Advantage of It).” Read More