Food Trucks are Inspiring Restaurant Operators to Rethink Menus

Foodable WebTV Network

Foodable WebTV Network

Food trucks have really changed the game for brick-and-mortars. Thanks to a lower startup cost and more flexibility, food trucks have been able to test the waters of culinary innovation. With the rise of their popularity, consumers have shifted their ordering behaviors to demand more of this gourmet fusion fare. And restaurants are listening closely — at least, they should be. We are seeing menus shift in even big brands like Panera, which announced there will be naan-style flatbread sandwiches with ethnic flavor profiles added to the menu. Overall, the restaurant landscape has become littered with ethic food flavors like South American, Korean and Thai, and, according to one source, this stems largely in part from food truck influence. “Eleven percent of menu items served on all food trucks can be classified as ‘Mixed Ethnicity,’ second only to desserts,” reported Maeve Webster, Senior Director at Datassential. Read More