Shake Shack CEO — How to Create an Iconic Brand

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In this episode of On Foodable, brought to you by the Foodable Network, we sit down with Shake Shack CEO Randy Garutti. After taking a look back at how the iconic brand got started, Randy tells us why the Shake Shack model connects so well to people from all different walks of life, making the brand a national success. He also gives us insight into how the Shake Shack team selects its real estate for new locations, and where you can expect to see Shake Shack popping up within the next year.