We’re in a digital age of food/tech integration. There are few ways we can’t connect with food through modern technology — like smell-o-vision, unfortunately (but that’s beside the point).
Hulu recently announced it will be making its online viewing experience all the more better with a new partnership with Pizza Hut. PC users will be able to order pizza without ever having to leave the Hulu platform, the video company’s first in-stream purchase partnership. This says a lot about the future possibilities of native, interactive advertising. It’s also a way for online media platforms to strengthen the consumer experience. With so many burgeoning companies in the food delivery space now (specifically geared toward local, fresh, quality food), would this model work for food startups, as well as restaurant delivery services? There would obviously be many gray areas with scaling/sourcing/localization, but think of the possibilities for all sorts of new models when it comes to food marketing. Would you utilize this feature of seamlessly ordering through a third-party platform like Hulu while binge-watching?
Read more about the Hulu/Pizza Hut rollout here.