Right now, Gen X has the most buying power when it comes to the restaurant space, and Millennials hold the must influence, thanks to being the largest generation out there. But in the restaurant industry, just like any other business, being prepared for what comes next is just as important.
Enter Generation Z, the group below Millennials in terms of age (0-23). In a recent study on the “The Future of Eating: Who’s Eating What in 2018?”, The NPD Group found that both Gen Z and Millennials will be the driving forces of the food industry in the next five years, and will expect even more involvement in preparing their food. Especially with breakfast items that demand real-time preparation to ensure freshness — things like eggs and proteins. These items are projected to grow by 8% over the next five years. Connecting the dots with trends we are seeing now and have seen within the past few years, this progression makes sense — just think about how the healthy eating trend has stressed breakfast as being the most important meal of the day (an old adage, but more publicly stressed as more mediums cover food with a healthier angle). Or how brunch has become a hobby for Millennials. Marry these things with the generation’s need for transparency (sourcing, freshness, ingredient breakdown, etc.), and the Millennial generation’s influence on generations to come (like Gen Z), and it all ties together.