Interestingly enough, TripAdvisor announced an acquisition of European restaurant reservation service LaFourchette (which translates to “the fork” in English) last week. This move came around the same time that Google acquired Appetas, a restaurant website builder.
We’ve had our eye on the two for a while, but even more closely when Google stepped into the hotel bookings space in April upon announcing its acquisition of Room 77, a hotel-booking software startup. It seems both giants are determined to take over the lifestyle industry, one segment at a time. Even more telling is the fact that Appetas’ sexiness includes its functionality to integrate services like GrubHub and OpenTable into its websites. LaFourchette and OpenTable have been heavy competitors for quite some time now, with the former being described as the ‘OpenTable of France.’ With this new buyout, TripAdvisor will expand LaFourchette into other markets, while maintaining its existing network of more than 12,000 restaurant partners abroad. Read More