Grubhub's Newest Competitor Raises $13 Million, Targets High-End Restaurants

Foodable WebTV Network

Foodable WebTV Network

It’s difficult to keep up with the constant flood of food startups — from urban farming and personal chef networks to delivery services of all kinds, there is something to be said about the entrepreneurial spirit swarming around — and connecting us — to food. But there is one in particular that’s caught our eye, mainly because it’ll challenge Grubhub, which just went public (and reported solid numbers upon its IPO).

Caviar Inc., an online food delivery service startup geared toward high valued establishments like Daniel Boulud’s DBGB Kitchen and David Chang’s Momofuku Milk Bar, has recently raised $13 million from Tiger Global’s venture fund. Aside from its notable clients, Caviar goes about its service a bit differently than we have seen before, including an in-house team that’s dedicated to grabbing firsthand food shots of menu items, keeping menus updated, and managing its own delivery drivers. In the long run, it brings in additional revenue for high-end restaurants without the restaurant having to hire additional staff. Read More