While a company’s history used to be enough to keep customers loyal, the playing field in the restaurant business has become far too infiltrated with new, modern brands for anyone to become dependent on the past. Even brands that have been around for more than 40 years, like Nike, are constantly innovating — it’s partly what the sneaker brand is known for. If you plan to lean on your reputation for what your company has done, instead of what it is doing, you may end up like Blackberry. Blame it on the Millennials.
For food brands, there are a few ways to go about reinventing products. And in today’s landscape, where aesthetics and visuals drive action, packaging is key. Read More