While the idea of a mobile wallet is attractive, consumers haven't exactly adapted the idea and still prefer to pay for purchases with the swipe of a card. This was the problem Square encountered with its last featured rollout, Wallet.
So the company took to the drawing board, putting themselves in the consumers's shows and developed a brand new payments app called Order. The app has similar features as Wallet, however instead of focusing on in-store payments and check-ins it will offer consumers a way to skip lines and avoid waits by allowing them to order and pay ahead of time. Unlike other online-ordering apps and sites, Order also allows consumers to make payments while in the restaurant itself. For now, Square's Order will focus on food pickup but there is definite potential for it to expand into other retail areas.
Sites like GrubHub have a pretty tight hold on the whole online-ordering thing, and so it will be interesting to see if Order will provide a better experience for consumers. Read More