How to Market Wine & Influence Millennials

Foodable WebTV Network

Foodable WebTV Network

Though Millennials aren’t the biggest spenders when it comes to wine — at least, not yet — there’s something to be said for the group’s buying power. Baby Boomers are currently leading the pack, but when it comes to new production trends, flavors, packaging and marketing, Millennials are the ones to watch for.

According to a study by Napa Technology, “about 89% of Millennials will pass up major name brands and buy wine they have never seen or heard of before...and they also prefer fun and contemporary to traditional when it comes to wine labels.” Read More