How Online Ordering Can Increase Restaurant Sales and Give Long-Term Insight to Sustain a Successful Brand

Foodable WebTV Network

Foodable WebTV Network

If you’re a restaurant operator that’s still contemplating making the upgrade to an iPad ordering system, or perhaps adopting a digital online ordering platform like a mobile app that facilitates delivery, it’s important to realize the long-term effects these technologies can have on your business. Not only do they have the ability to increase sales and help manage inventory, but digital delivery/order platforms also gather data needed to make decisions like what you should be putting more of on your menu (eating habits) and which locations can be split into multiple units (store performance).

On the consumer end, having the option to get food delivered and being able to order online or through a mobile device to do so, as opposed to calling in an order, is exponentially beneficial. It’s a psychology, really: Consumers are more likely to expand their order and, in turn, spend more, on platforms that visually lay out all of the options available to them. The organized layout you usually see on touch screens, for example — placing all vegetable options on one page and sides on another — helps to facilitate this. It also allows the consumer to try new things they may not have been aware of otherwise. Read More