Ketel One’s Master Distiller Talks Family Roots and the Rise of the Brand

Photo Credit: Ketel One Vodka

Photo Credit: Ketel One Vodka

It’s not often you hear a brand’s story straight from the founding family — especially when it comes to a historical brand like Ketel One. But in a recent article by Cool Hunting, Bob Nolet — the vodka brand’s current Master Distiller and 11th generation family member to hold the title — opens up about the Nolet Distillery’s roots and how Ketel One came to be one of the top vodka brands in the world. (Fun Fact: His father, who created the original Ketel One recipe, still conducts the daily tastings to ensure consistency.)

The idea that vodka could be a successful product came to Carl Nolet in San Francisco in the ’80s, his first time in the U.S., when he noticed that hotel bars in the area offered many vodka-based cocktails. After finding they all tasted a bit harsh, his mission became pretty straight-forward: to find a way to ease the taste of the spirit and to ultimately change the cocktail game. Read More