Priceline and TripAdvisor to Battle it Out in the Restaurant Reservations Space

Foodable WebTV Network

Foodable WebTV Network

In an interesting turn of events, not far behind TripAdvisor’s May acquisition of OpenTable competitor LaFourchette, Priceline announced today it will be acquiring OpenTable for $2.6 billion. It seems that Priceline may now have an edge on its competitor. In comparison to OpenTable, LaFourchette — a French startup — has fewer restaurants within its platform. Additionally, OpenTable has already established a solid U.S. grounding, with partnerships in the lifestyle tech space, like Apple.

As more application startups try to shift the reservation model – Resy being one of them — it will be interesting to see how OpenTable and LaFourchette will fare. Read More