Ethnic food in the fast casual space is booming. On social media platforms, the Restaurant Social Media Index shows that this category has increased 9.4% in engaged social consumers and activity for dining out within the past year. Ethnic food is also the third most frequented segment during lunch, after Sandwich and Fresh Mex, according to Foodable Labs Fast Casual Social 100 Report.
Stemming from this category is street food, a trend in the culinary world we have seen emerging for quite some time now. Fast casual concepts in particular are catching on. Chef Rick Bayless’s Xoco in Chicago is a great example of going more Mexican street food and less Fresh Mex. And it makes sense that fast casual is the arena in which these experiential foods are being showcased in — the risk is lower, the audience is more perceptive to this category, and resources can be more easily scaled. Read More