Let’s face it: Restaurant-goers can be vicious on social media platforms. Yelp is the first that comes to mind, but in reality, every social outlet is a speaker box for consumers to voice their opinion on a dining experience. On the island of anonymity, there’s a no-holds-barred mentality. But what happens when the tables are turned on consumers? What if a GM, your next restaurant server, bartender or hostess knew details about you before you even step foot into a restaurant?
For some restaurants, this is a reality. Eleven Madison Park Googles diners who make reservations in order to accommodate them best, but some restaurants “social stalk” to figure out things like whether someone is a good tipper or not, what their seating preferences are, allergies, food and wine preferences — you name it. An Australian-based database system called Dimmi, powered by ResDiary, does just that to connect industry insiders with future customers, and the information it tracks — and how they use it — is both entertaining and startling. Read More