McDonald's Plugs in to San Francisco's Market Street

McDonald’s is building corporate presence in San Francisco. With a new office on Market Street, the fast food brand is plugging into the epicenter of digital development as McDonald’s continues to build a stronger presence in the Digital Age.

Amidst the wave of fast casuals threatening the fast food segment, big QSR brands like McDonald’s have been forced to step up their game in food quality, digital/social media/mobile presence, and in-store technology. Blame it on the Millennials.

Since January, McDonald’s has not only announced that it’ll be rolling out sustainable beef patties in 2016, but it has also begun testing a Build-Your-Own-Burger model and is offering pastries at breakfast to compete with brands like Starbucks and Taco Bell. Read More