The topic of reservations is infiltrating the restaurant space now more than ever. With consumer behavior demanding more on-the-go, customized experiences — especially in the form of mobile apps and responsive websites — a more modern approach to the way we make dinner plans has entrepreneurs catapulting into action.
In a time when dinner has become more of a focal point of entertainment than a supplementary one, cities like New York, which boast some of the best — and thus, harder to get into — restaurants, Ben Leventhal and Gary Vaynerchuk have decided to join the party and unleash Resy. The reservation app, which will have a beta launch in the New York market in June, materialized after the two entrepreneurs realized the need for quick, on-the-go reservations at some of the most top-notch places in the city, as opposed to requesting tables 30 days in advance. Unlike other reservation apps and services, Resy takes the prepaid approach, which naturally lowers the chance of a no-show. It also does not charge the restaurants a fee for partnership. In essence, Leventhal and Vaynerchuk hope to flip the reservation system as we’ve known it on its head into something both restaurateurs and diners can benefit from. Read More