Will Square Acquire Food Delivery Startup Caviar?

Caviar Catering | Credit: Caviar

Caviar Catering | Credit: Caviar

If the first two quarters are any indication, 2014 — aside from reservations — is the year of food (and alcohol) delivery. We are at the pinnacle of on-demand services. Or are we just getting started? It seems that investors are choosing the latter, and we couldn’t agree more. In recent news, Square is allegedly trying to eat up one of these startups themselves. It’s been recently rumored that the mobile payments company is in talks with Caviar to acquire them for around the $100 million ballpark. 

But with so many startups in the marketplace, why Caviar? What differentiates them from other food delivery services? Simple: an element of exclusivity, hence the brand’s name. Caviar strikes “exclusive delivery deals with high-quality restaurants, and also by offering a group-ordering feature so that customers can have their family and coworkers add their own meal selections simply by sharing a link.” Read More