In today's restaurant business it's not about originality so much as it is about innovation. As restaurants fight for consumers's attention it's those who develop new ways of making themselves visible - of raising their voices above the crowd, so to speak - that will stand out and remain top of mind.
This is especially true for new concepts trying to break through in an already crowded market. Instead of traditional press releases new restaurants are announcing their concepts with Restaurant Trailers. It sounds a bit far fetched, and definitely beyond traditional means of marketing, but these days it's the wild ideas that get noticed and pick up buzz. Read More