Which restaurant brands are topping DigitalCoCo’s proprietary Restaurant Social Media Index for Q2?
To find out who the Overall Top 250 brands are, we’ve compiled data from more than 93 million indexed U.S. social consumers in conjunction with 9,764 tracked restaurant brands in more than 240,000 locations across the nation. If you’re unfamiliar with the RSMI, a brand’s RSMI Score is determined by four main elements — influence, sentiment, engagement, and location-based actions — across 17 social media platforms. Aside from our Overall Top 250 list each quarter, the RSMI also gathers the Top Mobile Brands based on mobile engagement, Top Social Sentiment based on brand love by social consumers, brands with the Top Location-Based Activity, and brands with the Top Social Engagement. (Learn more about how the Index works here.) Read More