Mobile Startup onthebar is Changing the Boston Bar Scene with iBeacon Rollout

Credit: BostInno

Credit: BostInno

iBeacons are changing the playing field for marketing and customer loyalty. If you’re not yet familiar with how Beacons work, they’re essentially small devices inside select retailers, bars and restaurants, that acts as a transmitter to track a consumer’s smartphone using Bluetooth Low-Energy. Boston local mobile startup onthebar, a discovery platform that allows patrons to connect with their favorite bartenders and stumble upon new drink recipes, has recently partnered with 75 Boston bars, placing iBeacons in each location. This allows guests a fuller and more intimate experience with the bar by allowing the establishment to send push notifications to guests upon entering or promote drink specials, for example. And that’s not even touching on personalization. Read More