OpenTable's New Acquisition Allows Restaurateurs to Check Out the Competition

As more independent reservation startup apps infiltrate the market (and if you’ve been following along, you know there have been a whole new heap of them), every restaurant publication asked the same question: What will this mean for OpenTable? With a shift in landscape — both in platform scope (mobile-centric) and reservation models (tickets) — how will a bigger company like OpenTable keep up, despite its widespread network? It seems that the original online reservation company has chosen to respond by announcing its recent acquisition of Copilot Labs, an app-based startup used “to track business relative to other restaurants.”

And when it comes to sizing up the competition — something OpenTable has recently become familiar with — businesses want to know how they stack up against other restaurants in the area. The acquisition will shift other elements changing to the OpenTable platform, as well. Read More