With over 3,000 breweries in the country, nowadays it is uncommon that a customer will only be seeking widely recognizable branded beers. Appealing to all beer connoisseurs by adding an array of craft beers into the mix will not only stir up your menu, but will also increase the sales.
To create an effective craft beer program, it is important to consider a few key rules. Some of these rules include what beers (including big brands) should be offered, formally teaching waitstaff about craft beers, what glassware the beer should be served in, and having the proper equipment routinely cleaned. Read More