Chipotle's Alcohol Sales Account for only 2% of Restaurant Profit

Patron "Mararitaaaah" at Chipotle  | YELP

Patron "Mararitaaaah" at Chipotle  | YELP

Even though the first thing being featured on Chipotle's website is their "Margaritaaaah," the fast casual success is not making their major profit from alcohol sales. Consumers have still been ordering alcoholic beverages at casual dining restaurants. Red Lobster makes 8% from alcohol sales and Longhorn SteakCasual makes 10%.

So why is that the popularity of alcoholic beverages is low at fast casual restaurants? Is it because consumers are still getting used to this dining segment? Are servers not pushing alcohol enough? Is it because take out is used more so and these beverages aren't ordered to-go? Read More