Consumers are now more health-conscious when it comes to their meal selection, but this is also affecting the beverages they are choosing. Fast casuals, like Rubio's, are offering all-natural sodas to appeal more to the consumer's concerns. But what are the beverage moguls Coca-Cola and PepsiCo going to do to counteract this?
Well, apparently they will be promoting lower calorie drinks and water. About 1/3 of added sugars in American diets come from soda, according to the government. These companies are aiming to cut the beverage calories in the America diet by 20%. Does this mean– we should expect all-natural and healthy sodas being produced and manufactured by these companies? Read More