A new study released by Technomic, debunks some common misconceptions about the recent craft beer and hard cider trends. It was revealed that craft beer is purchased more so at restaurants and bars, than at retail stores.
Is this because more restaurants are adding local craft beers to their bar programs? Previously, craft beer and hard cider was not as readily available when dining out– so purchasing these beverages at retail stores was more of a feasible option. Now things have certainly changed, since the craft beer trend continues to expand, especially with fast casual restaurants conquering the restaurant scene. Read More