Denver-based chains, such as Chipotle, Noodles and Co., and Tokyo Joe's, now will have access to the new test kitchen, Innovation Center by Food and Drink Resources. This state-of-the-art kitchen provides a venue for brands to test potential menu options and get real-time feedback from local focus groups.
Denver has been a popular area for testing food products, previously. The demographics consist of frequent restaurant goers with expendable incomes, made up of large populations from both the East and West Coast. Therefore, making Denver a particularly effective market to test in. Read More